Today, if someone wants more information about a company, they’re most likely to do their research online. Whether they’re specifically looking for your company, or they just want to find any company that offers the products or services that your company offers, having an online presence will give you a competitive edge. Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek.


Real life example: Your business distributes seafoods and meats. A potential customer is having an impromptu family get-together and needs some shrimp.  She uses her smartphone to search for “meat and seafood in Egypt”. Your company’s website is listed in the search results. After browsing your website, she’s satisfied that you can provide her with what she needs. You’ve just earned another customer!